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Once simply having one website was seen as joining the 21st Century – the dot.com age. However, times move on and once you have owned a website for sometime and taken a modest interest in your website statistics. It becomes obvious that it can be a tall order to make one website cover all the business opportunities which might be open to you.
Relevance is one of the key criterion by which Google judges which websites to display and in which order. Of course those who appear on the first page and in particular at the top gain a lot more traffic than those who come lower down.
Businessman John Rudge, Proprietor of Bromsgrove's leading florist, The Fresh Flower Co noticed that whilst his Online shop worked well for those who wanted to place an order over the internet it did not allow him to promote other aspects of his service.
Examples of that being: -
In floristry there are distinct market segments and each website tackles a specific market segment and thus does not have to be a “jack of all trades – master of none”. And of course it may very well be possible for each website to have a link to the others, where relevant.
Of course this principle applies to all industries and markets. It is simply a question of defining your market.
Dwelling on avoiding your website being a jack of all trades master of none, this could easily condemn your website to the also ran category. Google Organic natural searches can help deliver much if not all a websites traffic but for that to work your website's words need to match what your target market are searching for.
Specific is goodSpecific is good
General is bad, and your website is likely to end up in the great mass of web pages which receive very little traffic.
Here at Website-Doctor our mission is to make your website meet the needs of your target audience.
Which may very well mean helping you define your target market and then build a website to meet what that audience’s is seeking.
However with 20+ years of sales and marketing expertise to rely on – Website-Doctor can help you define your market.
Research the words and pictures your website needs to be relevant.
Indeed you can rely on Website-Doctor to do the whole job from market research through to finished website and promotion of the finished website through suitable marketing initiatives.
Whilst there are many websites, most are not: -
To move your sales forward please do not hesitate to contact Website-Doctor.
Relevance is a term used to describe how pertinent, connected, or applicable some information is to a given matter. It has a number of special meanings but in the 21st Century the most important meaning is the one Google attaches to your content.
How relevant is your websites content to a Google search query?