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Charles Willcock,Thank you for taking to browse Website-Doctor - any comments are always welcome.
I invested £2000 in my first proper PC back in December 1995. I sensed that being able to take advantage of the Internet and the new developments in software would be critical for any successful business in the future.
Google had not been born. Downloads took forever, and it was much more expensive to get and remain connected to the World Wide Web.
Being involved in selling print I could see the larger companies switching their spend from ink on paper to a mixture of Internet expenditure and print: -
Print spawned direct mail - or direct marketing about 100 years ago, but it got its big boost in the late 80's and early 90's as the power of computers increased and the costs of data processing fell. It became possible to track the responses from inserts, direct mail, and advertising by coding them and then working out which adverts pulled best. From there it became possible to refine ones marketing.
The Internet is really only an extension of the direct marketing ideas of the past speeded up and made more direct.
Most businesses are hardly even scratching the surface, and that is not surprising.
My first experience of using a computer at Bradford University Management Centre in Emm Lane was way back in the early 1980's. When typing, a daisy wheel struck the roll of paper in front. Some of the more advanced terminals had black and white screens and it was all very primitive, by today's standards.
Email had not been invented, nor the World Wide Web - the changes since the early 1990's have been extraordinary, but it is not too late to get on board.
The true potential of the Internet is just beginning to be realised and for those companies willing to get involved quick progress can be made. Google was not the first search engine. Firms that are top of the search engine pile this month can be knocked off in the future.
Whilst my ideas and strategies will work for larger companies I find that the smaller company are quicker to embrace change, they are more open to try ideas and not stuck in a rut unable to make decisions because there is no one charged with that area of responsibility.
Today's Internet revolution has a long way to go and if you need a partner who can see the whole picture then I would be happy to help.
Abstract theories are not for me, I like to get totally immersed in the subject and help develop the content, website structure and whole marketing view - a website in isolation on the Internet will not succeed.
If you are looking for an imaginative partner: -
- I would be delighted to hear from you. Please give me a call.
are just some of the areas tackled by the Website-Doctor
However it is our principals and strategy which have been developed over 20+ years, which are what really count, and they are applicable to any business.
A successful website is part of a thought through business plan and needs to go wider than just creating a few pages and posting them on to the internet. Some web pages sitting somewhere on a server accessible to whoever cares to view them on their own will almost certainly be insufficient and will lead to disappointment.
Sadly most people when thinking of a website take a very narrow view of the process - such an approach will almost certainly lead to failure.
The Website-Doctor's approach is flexible, but for real success your website needs to be part of a business plan.
Are the sort of questions which need tackling as a start plus of course a number of others which we will take your through when you sign-up.
A successful website needs to be a blend of: -
The Website-Doctor's approach is to do the bulk of the work for your to develop a site, which will strive to achieve all these aims, plus of course coming together on time and within budget.
A successful website is not published and forgotten - if you are interested in real success it will need to be kept under review.
Statistics on who is visiting the website etc. are needed and must be reviewed.
All Website-Doctor websites come with FREE website stats which you can access at anytime.
Updating copy, maybe adding new pages, keeping an eye on competitors are all tasks, which need carrying out, and of course the Website-Doctor can help with all these.
For an enthusiastic proactive approach please do get in touch for a free consultation and to move your website project forward successfully.
Looking back on my time in 1996 - 1997 invested in the Institute of Direct Marketing Diploma, was time well spent.
There has been a fall in the types of "middle" men such as travel agents as sales channels have evolved.
Of course there are still travel agents but the ones, which are prospering, are more travel experts rather than simply shifting bulk product, which has now gone direct via the Internet.
The trend of selling direct is only likely to continue as the world becomes more competitive.
Past ways and methods of selling will change as salesmen or women going round company to company becomes too expensive for the majority of sales.
Instead using the Internet to distribute pictures, ideas, collaborate will become much more common. This has been happening for the last 5 years and the trend will only increase.
To take advantage one needs: -
A willingness to change - all of the above amount to less than the cost of employing a salesman for a month.
If you need help getting started I would be happy to help you get down the learning curve fast.
Summary
Re-building this website helped make the site much more visible to search engines. The content within the site was brought in to line with best practice in website design for HTML code and linking.
Resulting in more members joining and a lift in the organisations standing amongst all stakeholders.
Is to take a: -
Of your website needs.
Not one driven by the desire to create a spinning logo dancing round the screen, but to get down and workout how to get people to your website and then how to encourage them to interact with your company.
Of course not everyone who arrives at your site can become a customer. The World Wide Web literally is. Every site receives traffic from around the world, but the Website-Doctors objective is to help you make as many as those visitors, as is practical, interact with your company.
